As a behavioral
public relations and management consulting firm, we begin
with the premise that an organization must first identify,
and then be able to motivate specific behaviors
from stakeholders. This approach sets us apart from many. Instead
of considering awareness or positive opinions the end goal, we look
toward the behaviors needed from individual stakeholders and develop
strategies and tactics designed specifically to build toward those
behaviors.
JJ&W counselors
work in collaboration with clients and each other to develop the
best approach or solution for individual situations. Our Of Counsel
network provides us with additional expertise in key areas.
JJ&W's Breadth of Experience:
As advisors to senior-level management, JJ&W's work has included
some of the most challenging management issues, including:
- Corporate restructuring and culture
change, mergers and downsizing
- Fixing broken or boosting average internal
communication systems with analysis of top-down, bottom-up
and lateral communication.
- Controversial public issues
such as environmental pollution, animal rights, historic preservation,
energy policy, arts funding, First Amendment topics and many others
- Labor union issues including
boycotts, long-term strikes, mediation and union organizing
- Healthcare issues, particularly
responding to competitive challenges, reorganizing services and
customer dissatisfaction.
Behavioral Counseling Approach: JJ&W's
approach is based on the application and development of behavioral
sciences, communication and management theories. Each of these areas
adds a valuable dimension to the counseling process:
- Behavioral Sciences provide
insight into why people behave the way they do - how they think
as individuals, how they behave individually and in a group, and
how they are are influenced by culture and environment.
- Communication Theories are used
to guide us through all stages of communication - targeting key
publics, designing messages, and establishing reliable feedback
systems.
- Management and Organizational Development
Theories are used to understand the internal structure
and culture of organizations. These theories help clients develop
strategies that are most effective for their particular business
and culture.
- Behavioral-based Research assesses
not only what people think and feel, but more importantly, tells
us how people behave. Focusing on the behaviors is critical to
managers who need to stimulate and measure change.
JJ&W helps you to achieve your most pressing
objectives by offering public relations expertise grounded in behavioral,
measurable outcomes. We serve clients in every industry
and of every size - from Fortune 100 corporations to small non-profits.
Our clients benefit from our diverse base, our issue expertise,
and our commitment to client delight. |
