Introduction
	Background & Values
	What We Do & Why It Works
	Our Credentials
	What's New?

JJ&W helps organizations solve problems and create opportunities with employees, shareholders and interested publics. We do this with a behavioral approach to public relations practice.

Our focus on behavior comes from 1) understanding that outcomes need to be measurable, and behavior is measurable, 2) understanding that awareness alone rarely leads to behavior change, and 3) knowing it is the behavior of our stakeholders that determines whether or not our organizations will be successful.

We apply to our work a wide range of theories and models drawn from the body of social & management sciences. A cornerstone of our practice is the Behavioral Public Relations Model, developed by our late colleague and visionary Patrick Jackson. It integrates much of the behavioral theory into one, simple and understandable model that defines how behavior is stimulated by the use of "triggering events."

Click Here to view "The Behavioral Public Relations Model"

JJ&W counsels both in proactive and reactive situations:

Proactive: Through careful analysis of your important publics, we work with you to:

• Get stakeholders to stop doing something
• Get stakeholders to start doing something
• Win stakeholder consent to let the organization do something

We help our clients develop and nurture relationships with key publics and "opinion leaders," providing a solid foundation for support, two-way communication, and issue anticipation.

Reactive: Although the ideal situation is to have a complete public relations plan already in place, JJ&W can help your organization respond to an over-looked problem or unanticipated crisis quickly and effectively. Our expertise is a result of over 50 years of handling boycotts, strikes, media or political attacks, accidents, plant or school closings, bond issues, landfill expansions, rumors and other crisis situations.

JJ&W employs behavioral-based research to quickly assess how your constituents will act or react in relation to the situation your organization is facing. We use this information to develop the most effective communication strategy given the organization, situation, and desired outcomes.

We also help clients manage the media attention their situation may attract. Our counselors work with the organization's spokesperson to anticipate media questions, develop key message points, and teach them to speak with confidence during radio, TV, or print interviews.