Gail has over 15 years experience of providing strategic communication, public relations, marketing and management counsel. She specializes has comprehensive experience in relationship management, strategic planning and implementation, issue anticipation and crisis avoidance and community relations. For more than 15 years, she has worked in a variety of settings involving, media relations, marketing, crisis containment and reputation management aligning internal and external communication efforts.

In addition to her public relations and management consulting work, she is a presenter at conferences and published author. Gail is an accredited professional (APR) as designated by PRSA in 2001, received her undergraduate degree from the University of New Hampshire in Rhetorical Studies and holds a Master's degree in Communications Management degree from Simmons College.

In addition Gail has particular expertise in the following areas:

• Media relations, including spokesperson training
• Community relations
• Crisis management
• Brand reputation management
• Marketing, relationship management
• Strategic planning
• Internal communications
• External relations
• Research

Noteworthy Professional Activities

• Public Relations Society of America (PRSA)
  • National Board of Directors, term expires December 2010
  • Corporate Section Member
  • Health Academy Section Member
• Yankee Chapter PRSA
• American College of Healthcare Executives
• Society for Healthcare Strategy and Marketing Development
• New England Society for Healthcare Communications

Speeches and Presentations
“Public Relations Programming: A Comprehensive Approach,” Public Relations Society of America workshop, 2004-2007

“Corporate Communication Departments: Aligning Strategy and Functionality,” PRSA Northeast Region Conference, October 2007

“Demystifying Corporate Culture; Bottom-line Impacts of an Aligned Corporate Culture,” PRSA Teleconference, January 2004

“Behavioral Underpinnings: Keys to Achieve Change,” PRSA National Conference, 2001-2003

“Issue Anticipation, Crisis Avoidance & Containment: What You Can Do To Bulletproof Your Organization,” PRSA Health Academy, April 2002

“PR’s Role in Reputation Management: Are You Managing Your Reputation or Being Managed by It,” Society for Healthcare Strategy and Marketing Development, September 2000

Publications
“Lifting up the marketing and corporate communication department: a plan to enhance functionality,” Master’s Communication Management, Applied Learning Project, Simmons College, December 2007

Contributing writer, Public Relations Practices: Managerial Case Studies and Problems: 6th edition, Allen H. Center and Patrick Jackson, 2004

Contributing writer and editor, Healthy Living News, community newsletter of Catholic Medical Center, 112,000 community-wide distribution; Employee Focus, internal employee newsletter of Catholic Medical Center, 1,700 employees; Atrium, physician referral newsletter for the cardiologists of the New England Heart Institute, McGregor Street Journal, employed and independent physician specific newsletter of Catholic Medical Center; Nursing Newsletter, newsletter for nurses of Catholic Medical Center (May 2004- June 2010)

Contributing writer, pr reporter, cutting-edge newsletter of public relations, public affairs and communication strategies, Ragan Communications, formerly PR Publishing

“Public Relations: Preventive Medicine in Reputation Wellness,” Boston Women’s Business, Volume 6, Issue 6 (March 2004)

“The New CEO: 100-Day Plan Builds Long-Term Success,” The Strategist, Volume 9, Issue 2 (Spring 2003): 38-40