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Robin P. Schell, APR
Fellow PRSA
(603) 770-3607
schellmanor@aol.com

Robin is senior counsel at Jackson Jackson & Wagner and has been with the firm since 1986. She has over 20 years of public relations consulting experience and specializes in strategic planning, effective internal and external communication, development of constituency relations programs and opinion leader identification programs. She also serves as a Research Director of Dudley Research, the firm's research subsidiary.

Robin is a frequent speaker and workshop facilitator for clients, professional associations, civic groups and service organizations on a variety of topics. She has also completed a breadth of valuable work for corporations in the utilities, healthcare and other industries. A resident of Amesbury, MA, Robin graduated from the University of New Hampshire with a Bachelor of Arts degree in English.

In addition to the specialties stated above Robin also has particular expertise in the following areas:

  • Development of mission/vision & value statements
  • Strategic planning and implementation
  • Communication and culture audits
  • Community relations programs
  • Environmental communications
  • Media relations strategy
  • Quantitative and qualitative behavioral research

Noteworthy Professional Activities

  • Yankee Chapter Professional Development Committee, 2006-7
  • Co-Chair, National Membership Committee, 2005
  • Co-Chair, PRSA (Public Relations Society of America) Section Council 2002
  • Chair, PRSA Environmental Section, 2001
  • Accredited Member, PRSA
  • Chair, Northeast District PRSA 1999
  • President, Yankee Chapter, PRSA, 1993-94
  • Adjunct Professor, University of New Hampshire
  • Adjunct Professor, University of South Carolina

Public Service

  • Chair, Board of Fellowship, Main Street Congregational Church
  • UNH Class of '84 Alumni Committee
  • Board of Directors, The Housing Partnership, 1991-94
  • Advisory Council, Cashman Elementary School, 1995-97
  • Member, Amesbury Youth Hockey League PR Committee
  • Member, Amesbury Soccer Association Board

Publications

  • Contributor, Public Relations Practices, Managerial Case Studies and Problems, Center and Jackson, 1989-1995

Speeches & Workshops

  • Presenter at National Conferences of PRSA, SHMPR (Society for Healthcare Marketing), NSPRA (National School Public Relations Association), Department of Veteran Affairs, & APPA (American Public Power Association)
  • Presenter, Florida Public Relations Association (FPRA) annual conference; New England Society of Healthcare Communicators (NESHCo) annual conference
  • Presenter, Ragan Communications and PRSA teleconferences
  • Presenter for PRSA chapters including Yankee, Boston, Des Moines and Green Bay

Workshops & Presentations

  • Facilitated workshops on several topics including:
    • Message mapping
    • Constituency relations
    • Stakeholder relations
    • Coalition building
    • Behavioral research
    • Keys to achieving behavioral change
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