The Jackson Jackson & Wagner Behavioral Science Prize, established by JJ&W in 1991 on the firm’s 35th anniversary, recognizes individual behavioral science researchers whose scholarly work enhances the understanding of the concepts and theories that contribute to effective public relations practice.

Managed by the PRSA Foundation, the award is presented at the PRSA International Conference every year the Foundation selects a worthy candidate. Past award recipients include:

• Rex Harlow, 1991
• Jim Grunig, 1992
• Glen Broom, 1993
• Larissa Grunig & Walter Lindenmann, 1994
• David Pincus, APR, 1995
• Everett Rogers, 1997
• Robert Heath, 1998
• Kathleen Kelly, PhD, APR, Fellow PRSA, 1999
• Elizabeth Toth, Ph.D., APR, 2000
• David Dozier, PhD and Kirk Hallahan, PhD, APR, Fellow PRSA, 2001
• Dean Kruckeberg, PhD, APR, Fellow PRSA, 2006
• Don Wright, PhD, APR, Fellow PRSA, 2007
• David Michaelson, 2008
• Lou Williams, 2009
• Jack Felton, 2010
• Shannon A. Bowen, 2011